A marketing team makes hundreds of small decisions a week: shift budget, pause an ad set, change a bid, send the reminder now or tomorrow. Most are made late, in a weekly review, from a report that is already out of date. Autonomous Marketing Decision Engines take the decisions you choose to delegate, make them from live performance data and keep a record of what was decided and why. Everything else stays with your team.
Where it helps
- Budget reallocations that happen weekly when the data changes daily
- Rules in ad platforms that were set up once and never reviewed
- Campaign managers spending their day on adjustments a system could make
- A need for faster reaction without losing control of what is spent
What we deliver
- Performance evaluation. Continuous reading of campaign, channel and audience data against targets, with anomalies surfaced as they appear.
- Recommendations. Proposed adjustments with the expected effect and the data behind them, for a person to approve or reject.
- Automated decisions. The decisions you choose to delegate, such as budget shifts within a range or pausing an underperforming variant, carried out within rules you define.
- Audit trail and controls. Every action logged with its reasoning, with thresholds, approval steps and a stop switch for your team.
How an engagement runs
- Assess. We list the decisions made today, how often, by whom and with what information, and agree which ones to automate first.
- Build. We develop the engine on your data and run it in recommendation-only mode until its suggestions match or beat what the team would have done.
- Integrate. The engine connects to your ad platforms, CRM and messaging tools, and draws on forecasts where they exist.
- Run. Automated decisions begin within agreed limits, and we review outcomes with you and extend the scope as confidence grows.
What changes for your team
- Routine adjustments happen within hours of the data changing
- Campaign managers spend their time on strategy, creative and exceptions
- Every automated decision can be explained, reviewed and reversed
