When marketing reports from the ad platforms, operations from its own system and finance from the ledger, the monthly review spends its first half hour reconciling numbers. Business Intelligence & Performance Analytics puts those sources on one data model with shared definitions, so every level of the business sees the same figures.
Where it helps
- Monthly performance packs assembled by hand from several exports
- Marketing, sales and finance quoting different numbers for the same campaign
- Dashboards that exist but do not match the figures leadership uses
- Questions about cost per acquisition or margin by channel that take days to answer
What we deliver
- One data model. Campaign, pipeline, operational and financial data joined and cleaned in one place, with a documented lineage for each figure.
- Shared metric definitions. Agreed calculations for acquisition cost, lifetime value, margin and the indicators specific to your business.
- Interactive dashboards. Views for leadership, unit and team level, with drill-down from a headline figure to the underlying records.
- Automated reporting. Scheduled packs delivered by email or shared link, with alerts when a metric moves outside its expected range.
How an engagement runs
- Assess. We list the decisions the reports must support and agree definitions with marketing, operations and finance.
- Build. We connect the sources through multi-source integration, build the model and release the first dashboards for review.
- Integrate. We set up access rights, scheduled delivery and embedding in the tools your teams already open each day.
- Run. We keep the data flowing, add sources as the business changes and retire reports nobody uses.
What changes for your team
- Reporting moves from days of assembly to an automatic delivery
- Every department works from the same numbers and the same definitions
- Managers answer their own questions without waiting for an analyst
