Marketing teams usually hear about a competitor’s new campaign, price change or product launch from a customer or a sales call. Competitive Intelligence & Opportunity Mapping watches the competitive field for you. It tracks what competitors say and do across public channels, compares it with your own positioning, and shows where the gaps are.
Where it helps
- Campaigns planned without knowing what competitors are running or spending on
- Pricing and offer decisions based on an out-of-date spreadsheet
- Positioning discussions that rest on assumptions about the competition
- Growth plans that need a clear view of which segments are underserved
What we deliver
- Competitor profiles. Products, pricing, ad creative, messaging, channels, partnerships and hiring signals for each competitor you name.
- Campaign and positioning tracking. Ad libraries, websites, social accounts, app stores and press monitored on a schedule, with changes classified by AI.
- Opportunity map. Segments, messages and channels where competitors are weak or absent, ranked by size and fit with your offer.
- Alerts and battlecards. Notices when a competitor moves, and short current comparisons for sales and marketing.
How an engagement runs
- Assess. We agree the competitors, markets and signals to watch, and how your own positioning will be represented in the comparison.
- Build. We set up the sources and classification models and produce a baseline profile and first opportunity map.
- Integrate. Alerts arrive by email or chat, and the opportunity map feeds your market intelligence and planning sessions.
- Run. Tracking runs continuously, and we review the map with you each quarter as the field shifts.
What changes for your team
- Competitor campaigns and price moves reach you within days
- Positioning and pricing choices rest on evidence rather than recollection
- Planning starts with a map of where the open ground is
